---
title: The Scientific Marketing Journal (3)
description: Discover the latest insights and strategies at 'The Scientific Marketing Journal.' Explore the world of scientific marketing, where data-driven approaches, analytics, and experimentation shape effective strategies for growth and success. Stay informed, inspired, and at the forefront of this evolving discipline. (3)
---

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[![](https://scientificmarketing.co.uk/hubfs/1520115382329.jpg)](https://scientificmarketing.co.uk/journal/the-impact-of-equality-bias-on-decision-making-one-rule-to-make-better-decisions)

[![](https://scientificmarketing.co.uk/hubfs/1520115382329.jpg)](https://scientificmarketing.co.uk/journal/the-impact-of-equality-bias-on-decision-making-one-rule-to-make-better-decisions)

## [The Impact of Equality Bias on Decision Making: One Rule to Make Better Decisions](https://scientificmarketing.co.uk/journal/the-impact-of-equality-bias-on-decision-making-one-rule-to-make-better-decisions)

 14 Aug 2023

[Jordan Seeley](https://scientificmarketing.co.uk/journal/author/jordan-seeley)

### What this article will discuss:

Equality Bias and it's impact on our ability to make objective and...

[Read More](https://scientificmarketing.co.uk/journal/the-impact-of-equality-bias-on-decision-making-one-rule-to-make-better-decisions)

[Strategy](https://scientificmarketing.co.uk/journal/tag/strategy), [Decision Making](https://scientificmarketing.co.uk/journal/tag/decision-making)

[![](https://scientificmarketing.co.uk/hubfs/1520186815767.jpg)](https://scientificmarketing.co.uk/journal/the-big-problem-with-big-data-imperfect-people-making-perfect-decisions)

[![](https://scientificmarketing.co.uk/hubfs/1520186815767.jpg)](https://scientificmarketing.co.uk/journal/the-big-problem-with-big-data-imperfect-people-making-perfect-decisions)

## [The Big Problem with Big Data: Imperfect People Interpreting Imperfect Data](https://scientificmarketing.co.uk/journal/the-big-problem-with-big-data-imperfect-people-making-perfect-decisions)

 7 Aug 2023

[Jordan Seeley](https://scientificmarketing.co.uk/journal/author/jordan-seeley)

### **What this article will discuss**:

The dangers of pursuing a data-led strategy led by imperfect people.

[Read More](https://scientificmarketing.co.uk/journal/the-big-problem-with-big-data-imperfect-people-making-perfect-decisions)

[![](https://scientificmarketing.co.uk/hubfs/1520205185213.jpg)](https://scientificmarketing.co.uk/journal/rethinking-kpis-the-pitfalls-of-narrow-metrics-and-the-impact-on-your-bottom-line)

[![](https://scientificmarketing.co.uk/hubfs/1520205185213.jpg)](https://scientificmarketing.co.uk/journal/rethinking-kpis-the-pitfalls-of-narrow-metrics-and-the-impact-on-your-bottom-line)

## [Rethinking KPIs: The Pitfalls of Narrow Metrics and the Impact on Your Bottom Line](https://scientificmarketing.co.uk/journal/rethinking-kpis-the-pitfalls-of-narrow-metrics-and-the-impact-on-your-bottom-line)

 31 Jul 2023

[Jordan Seeley](https://scientificmarketing.co.uk/journal/author/jordan-seeley)

### What this article will discuss:

KPIs are a necessary part of performance review, but most are...

[Read More](https://scientificmarketing.co.uk/journal/rethinking-kpis-the-pitfalls-of-narrow-metrics-and-the-impact-on-your-bottom-line)

[Marketing Metrics](https://scientificmarketing.co.uk/journal/tag/marketing-metrics)

## [The Harsh Reality of Social Media Marketing: A Waste of Time and Money](https://scientificmarketing.co.uk/journal/the-harsh-reality-of-social-media-marketing-a-waste-of-time-and-money)

 11 Jul 2023

[Jordan Seeley](https://scientificmarketing.co.uk/journal/author/jordan-seeley)

What is Social Media Marketing?

Social media marketing has become a buzzword in the digital world,...

[Read More](https://scientificmarketing.co.uk/journal/the-harsh-reality-of-social-media-marketing-a-waste-of-time-and-money)

[Scientific Marketing](https://scientificmarketing.co.uk/journal/tag/scientific-marketing), [Social Media](https://scientificmarketing.co.uk/journal/tag/social-media)

## [The Power of AI in Marketing: Enhancing Customer Experiences and Driving Results](https://scientificmarketing.co.uk/journal/the-power-of-ai-in-marketing-enhancing-customer-experiences-and-driving-results)

 7 Jul 2023

[Jordan Seeley](https://scientificmarketing.co.uk/journal/author/jordan-seeley)

What is Artificial Intelligence?

[Read More](https://scientificmarketing.co.uk/journal/the-power-of-ai-in-marketing-enhancing-customer-experiences-and-driving-results)

[Scientific Marketing](https://scientificmarketing.co.uk/journal/tag/scientific-marketing), [Artificial Intelligence](https://scientificmarketing.co.uk/journal/tag/artificial-intelligence), [Machine Learning](https://scientificmarketing.co.uk/journal/tag/machine-learning), [Propensity Modelling](https://scientificmarketing.co.uk/journal/tag/propensity-modelling)

## [The Ultimate Guide to Scientific Marketing](https://scientificmarketing.co.uk/journal/the-ultimate-guide-to-scientific-marketing)

 7 Jul 2023

[Jordan Seeley](https://scientificmarketing.co.uk/journal/author/jordan-seeley)

What is Scientific Marketing?

[Read More](https://scientificmarketing.co.uk/journal/the-ultimate-guide-to-scientific-marketing)

[Scientific Marketing](https://scientificmarketing.co.uk/journal/tag/scientific-marketing)

<https://scientificmarketing.co.uk/journal/page/1> <https://scientificmarketing.co.uk/journal/page/2> [1](https://scientificmarketing.co.uk/journal) [2](https://scientificmarketing.co.uk/journal/page/2) [3](https://scientificmarketing.co.uk/journal/page/3)

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