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What is Scientific Marketing?

Scientific marketing is a game-changing strategy that utilizes iterative growth tests to generate valuable data and results without draining your resources.

By embracing this approach, you'll be able to zero in on the most lucrative acquisition, conversion, and retention opportunities, gauge their true worth, pinpoint when and where to make adjustments, and save precious time and money.

The best part? This tried-and-true process will set your company up for sustainable, predictable, and replicable growth.

How can Scientific Marketing help you?

Looking for a more reliable approach to marketing? Look no further than scientific marketing – the most robust method out there.

With solid evidence to back up your hypotheses, you can confirm or reject your ideas with confidence. Data-driven marketing may rely on data, but it lacks the rigorous testing and validation process that scientific marketing provides. By using the centuries-old scientific method, scientific marketing ensures that all results are as robust as possible.

Keep in mind, all scientific marketing is data-driven, but not all data-driven marketing is scientific!

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How does Scientific Marketing work?

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Learn Test Implement Measure
Learn

Learn

Identify and understand your opportunities, then strategize how best to capture them

Test

Test

Design and manage experiment(s) to confirm or disprove your hypotheses

Implement

Implement

Realize the commercial benefits from what was learned

Measure

Measure

Create a framework to measure the on-going commercial impact and identify new opportunities

Aggregation of marginal gains

The concept of the 'Aggregation of Marginal Gains' is a powerful strategy that emphasizes the significance of making small improvements across various factors in order to achieve a remarkable boost in overall performance. Unlike striving for major breakthroughs, this approach is much more attainable and sustainable for businesses looking to excel in their respective industries. It's important to recognize that the difference between making a choice that is 1% better or 1% worse may seem insignificant at first, but the cumulative effect of these incremental improvements is what sets apart successful businesses from the rest.

With each decision made, whether it's optimizing processes, refining product design, enhancing customer service, or implementing efficient marketing strategies, these marginal gains start to accumulate. Over time, they create a substantial gap between businesses that consistently make slightly better choices and those that neglect the importance of continuous improvement.

By embracing marginal gains, businesses can establish a culture of constant refinement, where every aspect of their operations is continuously evaluated and enhanced. This iterative approach fosters innovation and encourages teams to constantly seek ways to improve, no matter how small the change may seem. The beauty of this strategy lies in its ability to transform a series of seemingly insignificant improvements into a significant competitive advantage.

When businesses commit to the aggregation of marginal gains, they unlock their full potential and propel themselves ahead of the competition. By consistently making choices that are slightly better, they build momentum and create a virtuous cycle of improvement. This not only leads to enhanced performance but also cultivates a culture of excellence that permeates every aspect of the organization.

aggregated gains

This visual representation showcases the tremendous power of accumulating small improvements, illustrating how the divide between good and great expands with each marginal gain

Does scientific marketing work?

Superdry Orange
AON RED-1
Ayoa Blue

High Street Fashion Retailer

⚛️ +£7.1m additional annual revenue identified, tested, and validated

⚛️ +4.4m additional annual revenue from Google Shopping intelligent bid strategy; +4% margin %, -23% Return Rate

⚛️ +£550k annual marketing cost saving from Pure Brand Paid Search

⚛️ +£2m AAR by reinvesting Brand savings into algorithmically identified keywords

⚛️ 22% uplift in Conversion Rate from Generic PPC (£200k additional revenue)



Global Insurance Giant

⚛️ +260% uplift in profit generated from digital leads (+113% in digital lead volume)

⚛️ +£150k annual marketing cost saving; incl. 49% decrease in creative spend

⚛️ 63% increase in website traffic across all website domains

⚛️ Identified that 31% of customer base provide negative value after accounting for cost of service

⚛️ Designed short and long-term plans to renovate the company's data capture and analysis functions

SaaS Scale Up

⚛️ Achieved #1 Google ranking for key strategic term; 123% uplift in visits

⚛️ +286% increase in Open Rate, 233% increase in Click Rate from marketing emails

⚛️ +50% uplift in Conversion Rate on the pricing page

⚛️ +10% uplift in Conversion Rate on the Homepage

⚛️ Reduced share of “Unknown” acquisition sources from 75-80% to 25-35%

How do I improve my business processes?

Superdry Orange

High Street Fashion Retailer

⚛️ +£7.1m additional annual revenue identified, tested, and validated

⚛️ +4.4m additional annual revenue from Google Shopping intelligent bid strategy; +4% margin %, -23% Return Rate

⚛️ +£550k annual marketing cost saving from Pure Brand Paid Search

⚛️ +£2m AAR by reinvesting Brand savings into algorithmically identified keywords

⚛️ 22% uplift in Conversion Rate from Generic PPC (£200k additional revenue)

AON RED-1

Global Insurance Giant

⚛️ +260% uplift in profit generated from digital leads (+113% in digital lead volume)

⚛️ +£150k annual marketing cost saving; incl. 49% decrease in creative spend

⚛️ 63% increase in website traffic across all website domains

⚛️ Identified that 31% of customer base provide negative value after accounting for cost of service

⚛️ Designed short and long-term plans to renovate the company's data capture and analysis functions

Ayoa Blue

SaaS Scale Up

⚛️ Achieved #1 Google ranking for key strategic term; 123% uplift in visits

⚛️ +286% increase in Open Rate, 233% increase in Click Rate from marketing emails

⚛️ +50% uplift in Conversion Rate on the pricing page

⚛️ +10% uplift in Conversion Rate on the Homepage

⚛️ Reduced share of “Unknown” acquisition sources from 75-80% to 25-35%

Design

Analyze current processes and identify improvements

Model

Define and visualize new improved processes

Execute

Test the process in a controlled environment before pushing live

Monitor

Define and measure KPIs against success criteria

Optimize

Look for further improvements

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